CHOICE Leaders Portfolio
Simply stated, the philosophy behind the Choice Leaders Portfolio is that companies which have established themselves as #1 in their respective markets, tend to stay #1 in their markets. Size usually translates to cost advantages in production, marketing, and R&D expenditures that can be re-invested back into the business, making such advantages sustainable. Not insignificantly, industry leaders tend to be well-managed, since it is highly unlikely a company becomes its industry's best via pure luck. Over time, we believe stock of such proven-superior companies thus tend to out-perform stock market averages.

We expect most of the holdings within the Leaders portfolio will be household names, so-called “blue-chip” companies. Although past performance is no guarantee of future success, we believe a company's historical track record is an indicator of future financial success, therefore essentially by definition, our qualitative criteria will identify companies that have already enjoyed great success. Depending upon market conditions and specific opportunities, we retain the flexibility to sprinkle in smaller or medium-sized companies that also fit a common-sense definition of industry leadership. In so doing, we believe we distinguish our portfolio from other “large-capitalization” investment alternatives, ideally with the result of boosting long term returns, without taking on commensurate risk. We are sensitive to tax considerations in the portfolio, and benchmark ourselves against the popular S&P 500 index.

Past performance does not guarantee future results.

It is not possible to invest directly in an index.

CHOICE Asset Management View of the Current Market